.2024 has been a volatile year for adtech funding.U.S.-focused adtech start-ups, as soon as adapted to getting billions in venture capital each year, have actually raised almost $360 million up until now this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That lag is because of market saturation, increased regulative stress, and also economical uncertainties.ADWEEK spoke with five VCs who continue to purchase adtech firms, even with these difficulties, concerning what they are actually seeking as well as what they steer clear of. Perhaps unsurprisingly, these clients are actually targeting possibilities in privacy-focused modern technologies as well as industry-specific locations such as connected television.