.At the launch of Astrid Andersen’s brand-new line Stel, a presentation stored outside on a pier, The Road’s 2002 tune “Switch the Page” was blowing up out of the sound system. It was actually a star-aligned, symbolic instant, due to the fact that the London-trained designer is starting a new chapter in her fashion trend lifestyle, this time focusing the work around herself.Andersen’s a lot marvelled at name menswear company was actually centered, vivid, and streetwise. Along with Stel, she explained in a pre-show job interview, “I need to rest comfortably at the facility of it possibly much more this time given that now it is actually a ladies’s damage company, and also it is really more concerning me and my private endorsements.” Stel also reflects Andersen’s development as a person.
After quiting her line, the designer returned home to Jutland in the North of Denmark and had 2 children. She is actually not the individual she was back then.Shifting equipments in fashion is not easy to perform. Brands seem to be to handle lifestyles of their very own, and it’s quick and easy to become pigeon-holed.
Stel breaks with several of fashion trend’s formalities. The label will certainly show in-season, so what is presented will certainly be actually on call for purchase. Simultaneously, seasonality is actually less important in the Stel equation than importance.
Assortments will be actually identified through number (01, 02, as well as 03 were actually shown in Copenhagen), the concept being that you can come together pieces around “times” both in your closet as well as on the selling floor. Andersen observes no requirement for a garment to be left just because the calendar web pages turn. “The straight interpretation of stel is actually physical body,” she stated, but it [recommends additional to] a foundational structure in a kind of industrial means it [additionally describes] a collection of valuables– when you talk about a tea set, you will call it a stel.
For me, that was very an appealing starting aspect in relations to the idea of producing both collectibles, however likewise one thing that is actually a brand new groundwork.” Having models position on scaffold was arbitrary as it suggests a number of analogies. There’s building and construction, which associates with developing a brand-new label, and also the thought of support relates to her idea that clothes need to work for you. Stel is, in essence, a type of modular offering, but not one with the angularity of one thing like Legos or even piled Mu00e6rsk shipping containers.
Motion, firm, and empowerment are part of Andersen’s planning. “When I talk about the brand name, I possess this tagline: tailoring that you can roller skate in, denim you can easily dance in, shirting you can travel in.” Liberty, delight, movement.